REVOLVE X

THE BACHELOR

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A branded entertainment campaign turning reality TV fashion into a shoppable experience.

snapshot

Revolve and The Bachelor share a highly engaged female audience, but their connection to fashion lives mostly in conversation, not commerce. The challenge was to turn one of the show’s most talked-about elements, contestant fashion, into an integrated brand experience that feels organic.

Role: Strategy, Research, Concept Development
Brand: Revolve
Partner: The Bachelor (ABC)
Audience: Women, Gen Z–Millennials 25–34
Channels: Social Media, Out-of-Home, In-Show, Website
Type: Spec Concept

Young, fashion-forward women who follow Bachelor contestants on social media, watch the show socially, and use fashion as a form of self-expression. They stay invested in contestant personalities and style.

Bachelor fans don’t just watch the show — they participate in the culture around it.

The audience
The challenge

RUNWAY

ROMANTICS

aka…

The INSIGHT

Fashion isn’t just a part of The Bachelor — it’s one of the reasons people watch.

Bachelor fans already speculate, recreate, and follow contestant looks online. The missing piece is a seamless way to bring those outfits into their own wardrobes.

Maria Georgas, Bachelor Season 28 “it girl”

human problem

Fans want style inspiration and a seamless way to find contestant looks.

Bachelor contestants must provide their own clothing for 6 weeks of filming.

brand advantage

Revolve offers trend-driven fashion across price points — perfect for the show’s range of dates/occasions.

solution

Partner with The Bachelor to supply contestant wardrobes and turn on-screen fashion into easily shoppable content.

*ROSE RUNWAY*

A front-row seat to Bachelor fashion — from screen to closet.

A branded entertainment campaign that brings Revolve fashion closer to fans by turning contestant looks into shopping opportunities.

HOW IT CAME TO LIFE

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  • Bachelor contestants bring The Rose Runway to life on TikTok and Instagram by recreating iconic looks, sharing GRWM content, and showing off their favorite Bachelor looks. Content lives natively on both Revolve and Bachelor social channels, blending entertainment with commerce.

    This approach leverages familiar faces to make the partnership feel authentic while encouraging audience participation and imitation.

  • Animated billboards in urban areas allow passersby to look through Bachelor-inspired outfits based on different occasions. A QR code directs users straight to the corresponding products on Revolve’s website — extending the show’s fashion influence into real-world environments.

  • Revolve’s presence is woven directly into the show as the brand will supply The Bachelor women with their wardrobe for the duration of the show.

    Providing six weeks worth of clothing for countless occasions is costly for contestants — by providing their wardrobe, Revolve increases product visibility while helping The Bachelor women.

  • Revolve’s website will promote curated collections tied to specific contestants throughout the season. This enables fans to easily browse the products that their favorite style icons wore.

STRATEGIC SUCCESS METRICS

  • Social engagement and UGC participation around contestant looks

  • Click-through and conversion from in-show and QR-driven traffic

  • Brand association between Revolve and Bachelor fashion moments

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