REVOLVE x THE BACHELOR
Branded entertainment campaign turning reality TV fashion into a shoppable experience.
SNAPSHOT
Turn one of The Bachelor’s most talked-about elements, contestant fashion, into an integrated brand experience that feels organic.
Revolve & The Bachelor share a highly engaged female audience, but their connection to fashion lives mostly in conversation, not commerce.
Fans already speculate, recreate, and follow contestant looks online—the missing piece is a seamless way to bring those outfits to their own wardrobes.
Role: Research, Strategy, Concept Development
Brand: Revolve
Partner: The Bachelor (ABC)
Audience: Gen Z-Millennial Women 25-34
Channels: Social, OOH, In-Show, Website
Type: Spec Concept
Young, fashion-forward women who watch The Bachelor socially, follow contestants on social media, and express themselves through fashion. They stay invested in contestant personalities and style.
aka RUNWAY ROMANTICS
The INSIGHT
AUDIENCE
CHALLENGE
HUMAN PROBLEM
Bachelor fans want style inspo & an easy way to access contestant looks, while contestants must provide their own wardrobe for six weeks of filming.
BRAND ADVANTAGE
Revolve offers fashion across price points—perfect for the show’s range of occasions.
SOLUTION
Turn on-screen fashion into easily shoppable content for consumers while supplying contestants with Revolve wardrobes for filming.
ROSE RUNWAY
Front-row seat to Bachelor fashion—from screen to closet.
A campaign that brings fashion closer to fans by turning Bachelor contestant looks into Revolve shopping opportunities.
HOW IT COMES TO LIFE
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Influencers & former Bachelor contestants bring The Rose Runway to life on socials by recreating iconic Bachelor looks, sharing GRWM content, etc. In addition, the show will feature specific Revolve looks, also featured on both brand’s socials.
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Animated billboards in urban areas feature Bachelor-inspired outfits for different occasions. A QR code directs viewers straight to the corresponding item on Revolve’s website.
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Providing six weeks worth of clothing is costly for contestants. By providing their wardrobe, Revolve increases product visibility with their presence woven directly into the show.
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Revolve’s website will promote curated collections tied to specific contestants throughout the season. This enables fans to easily browse their style icon’s wardrobe.